Written by Sadonna | Saturday, January 29th, 2011

The I.C.E. Totally Gaming convention is a large expo that has took place over the past two days in London. The expo is a place where the best in the gambling and gaming business as showcase their latest products as well as technological advances. One of the hot categories in the gambling industry right now is mobile gambling and I.C.E. was full of new mobile technology.

Over the past few weeks there have been numerous mobile gambling networks announced and many of these networks debut their new offerings at I.C.E.. A few of the latest offerings that have been announced are: an Android mobile poker application from Microgaming as well as a real money poker application for the iPhone from Bwin.

William Hill has announced a new online betting application to be released for the Android and EveryMatrix has announced a new mobile sports book that will be showcased at I.C.E.. There will also be a new Italian based mobile gaming application that was unveiled at I.C.E. by GTECH G2.

Many options such as these were showcased at I.C.E. so others in the industry can check out the new technology and see how far online gambling has come. Mobile devices are possibly the most popular form of entertainment and since gambling is a top choice as well it is no surprise that mobile gambling options are becoming so popular.

The industry could see the United States regulate online gambling this year and if so mobile gambling could take off at an even faster rate. The mobile devices that run such gambling applications, the iPhone, Android and BlackBerry, are extremely popular and continue to sell on a daily basis. As technology continues to improve mobile gambling may become the most popular option of online gambling.

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